Challenge:
One of Anvil’s top clients was looking to increase overall traffic to specific pages on their site to generate brand awareness. Paid search campaigns were generating a strong return on investment but the client was also looking to expand their brand recognition while keeping costs to a minimum.
Strategy:
Anvil recommended pursuing low cost brand awareness paid campaigns on StumbleUpon. Utilizing StumbleUpon’s $0.05 cost per visitor pricing option would not only ensure low costs for visits to key pages on the client’s site but could potentially generative free and organic exposure. Anvil provided the client with a plan for campaign targeting in addition to launching and managing the campaign for a one month test.
Results:
* StumbleUpon visits represented a 48% lift in paid traffic for the month test
* Referral traffic increased 31% during the month the campaign launched from free Stumbles the ads generated
* 111,000 total Stumbles generated (10% free Stumbles)
* 11% lower cost per visitor at 4.51 cents