Challenge
Concordia University had been running PPC to various landing pages, but conversion success rate had been limited. It was also taxing on Concordia’s web resources to develop and test landing page content specific to landing pages.
Strategy
Concordia tapped Anvil’s expertise in conversion optimization and Liveball software to streamline the landing page development process. Landing pages were created around very specific programs instead of targeting a broader student audience.
Results
Year over year conversion rate increased by over 600% from PPC campaigns. Cost per lead for PPC traffic consequently decreased by 100%, making Concordia’s PPC spend more efficient. More qualified students than ever are now being entered into Concordia’s prospective student funnel, and attending information sessions. By growing Concordia’s lead pool, the number of enrolled students has continued to increase.