Veritas Business Law, LLC is Portland’s premier choice for businesses and individuals seeking to protect their intellectual property and move their business forward. The firm is dedicated to provide comprehensive Intellectual Property and Business Law Representation for Portland clients.
Goal:
Anvil’s goals for the Veritas Google ad campaign were to increase conversions and lower cost per conversion (to save ad budget costs) by attracting higher-quality traffic.
Strategy:
Anvil optimized and refreshed ad copy keywords related to desired business leads, as well as adjusted geotargeting based on past performance displaying highest-converting cities in Oregon and Vancouver, WA. Anvil narrowed the geographic area to see the ads deliver a higher percentage of users looking for Veritas law services.
Results:
Anvil generated the following results for Veritas Business Law: