Anvil has been problem-solving for our clients for 20 years, and digital marketing services are the measurable marketing toolbox we use to grow our client’s businesses. Our primary tools are listed below, but we also offer a full set of integrated marketing services, including branding, website design & development, graphic design, Amazon and email marketing. In essence, we amplify brands to maximize exposure, engagement, and conversions via optimizing websites, developing paid social and paid search campaigns. You can count on us to be your Most Valued Partner. Contact us today to learn how Anvil’s measurable marketing services can move your business forward.
Our Services
Anvil Marketing Program™
We developed a model, lovingly called the Anvil Magic Triangle, that is the foundation for the Anvil Marketing Program™ or AMP™.
We use Organic Search, Paid Media and Social Media to amplify quality content and this in turn leads to:
- Increased brand awareness
- Deeper engagement
- Increased conversions
- Higher brand loyalty
With the Anvil Marketing Program, your digital bases are covered, leaving you to focus on running your business.
Paid Media
At Anvil, we use paid media services to cover the broad spectrum of digital paid advertising, including paid social media, paid search (aka pay-per-click or PPC), Amazon advertising, OTT, retargeting and programmatic advertising. Anvil’s paid media strategic planning process covers all facets of digital advertising and we have the experience to develop and implement campaigns for companies of all sizes and shapes, from start-ups or the Fortune 1000.
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For more information on Paid Media, check out our blog posts:
How to Turn Distracted Shoppers into Customers
Search Engine Marketing – Two Disciplines, One Term
Search Engine Optimization
Anvil provides organic search engine optimization services focused on driving measurable growth in the organic ranking and visibility of our client’s websites. From keyword analysis to website traffic analysis or a complete audit of the onsite optimization of your website, our SEO team brings their expertise to bear and consistently delivers outstanding, measurable results.
Our strategic planning process begins with a thorough site audit and the development of a custom SEO plan based on the findings. Not all SEO strategies are created equal; each must necessarily reflect the particular goals of the site in question and the realities of the surrounding industry. We seek to maximize your strengths and effectively address the specific roadblocks that might be impacting your organic search visibility.
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For more information on SEO, check out our blog posts:
Essential SEO Metrics that Matter Most
What to Know About Local SEO
Social Media
It’s no secret social media is a perfect platform to not only find, but engage with consumers. Companies can choose their level of interaction from listening to consumers or driving the conversation. All companies should leverage the open communication social media creates and opportunity for consumer dialog and feedback that social media can offer.
Prior to creating a social media marketing plan, Anvil accesses current social efforts of not only your existing platforms, but also your competitor’s. This begins by taking a snapshot assessment of your current audience, who is engaging with you, where your existing and target consumers are and if there are missed opportunities. We also help lend clarity, strategy, and process to an organization’s social media presence by taking time to understand your business – allowing us to develop a holistic strategy with tactics for engaging your audience in an authentic, goal driven manner.
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For more information about Social Media, check out our blog posts:
Social Media Storytelling
5 Steps to Finding Your Voice on Social Media
Content Marketing
Anvil views content as the driving force behind successful digital marketing. A robust and successful content marketing strategy uses a multi-channel approach for distribution and utilizes Organic Search, Paid Media and Social Media to amplify quality content. We have developed a model by which content marketing efforts are fully integrated and amplified with our core services to help you define and implement content marketing within your organization. Whether you are a B2C or B2B business, we work with you to develop a comprehensive plan that is unique to your business.
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For more information about Content Marketing, check out our blog post:
Content Marketing for the Little (or Medium) Guy
Web Analytics
Data should always be at the heart of a marketing strategy and while most companies are using web analytics platforms such as Google Analytics, few actually trust that their data is tracking accurately, and even fewer have effectively integrated this data into their day-to-day decision-making processes.
Anvil’s team of strategists and specialists audit the web analytics setup and configuration to ensure the site is being tracked accurately and the data is useful and actionable. Beyond setup, we ensure that the wealth of data being captured is being used across the company to improve the site performance, inform business initiatives and support all marketing efforts. From custom dashboard reports to goal funnel visualization, our top priority is to make your data easy to access and understand so it can be leveraged into actionable insights that drive measurable results.
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For more information about Web Analytics, check out our blog post:
Accurately Measure Your Digital Marketing Efforts with Analytics
Website Development
With a foundation in search engine marketing, Anvil is well equipped to ensure that your audience finds you online – but the visitor journey doesn’t stop there! Once your visitor has arrived at your website, we can ensure that your visitors are delighted by what they find. Our primary web design goal is to clearly communicate your brand promise while creating a positive user experience that is intuitive and refreshing for your audience.
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SEO Tactics for New Websites
Podcast Consulting
Podcasts are a low-cost, easy way to build your brand and attract customers. Additionally, there is value in advertising and sponsoring industry podcasts for additional brand visibility and as a vehicle to promote your podcast when done properly. Anvil helps build a strategy plan for you to build out, record, and promote your podcast show.
Influencer Marketing
Influencer Marketing is promoting products or pushing specific messaging through the use of profile individuals to reach a specific target audience with the goal of selling product/services or increasing brand awareness. Anvil supports your efforts to reach out to and grow a relationship with influencers in your market.
Online Reputation Management
According to research, each star added to your Yelp! review average can equate to a 8-9 percent increase in revenue. he media, industry review sites, customer and employee ratings, blogs, business and local directories all provide opportunities to reward, or harm, your brand. Anvil’s team has decades of collective experience managing brands online, primarily via online reputation management (ORM) services.
Contact us today to learn how Anvil’s measurable marketing services can move your business forward.