As the years fly by the search marketing industry continues to evolve and grow at a rapid pace. While it can be a challenge to keep up with everything, the Anvil team likes to not only know what’s going on here and now, but project ahead about what we think the next big things will be. Each year the Anvil team takes out our crystal ball and stares into the future of digital marketing. Here’s an excerpt of our 2013 Search Engine & Social Media Marketing Predictions that appeared on Business2Community.
Big Data Integration: More and more companies will leverage Big Data Applications that interpret and use enormous amounts of data to deliver intelligent results providing a way to make scalable, data driven adaptations to their websites. With the roll out of products like Google Analytics Cost Data Import and Universal Analytics, even small businesses will be able to take a holistic approach to data collection and analysis. The need for smart marketing and analytics specialists will continue to grow as more and more businesses struggle to interpret the amount of data being collected.
The Rise of Social Search: Facebook has been gathering data from its users and their interests for quite some time, and with the growing implementation of OpenGraph markup, combined with the pressure to build ad revenue, 2013 could be the year we see a true competitor to Google emerge. OpenGraph markup will move from a nice thing to do to control your brand if you have enough time, to an on-site optimization industry standard.
Mobile Marketing: Increasing adoption and usage will mean increasingly more marketing opportunities and continued growth for mobile. Not only will brands invest in mobile optimized websites and email, but also place a greater emphasis on mobile integrating with marketing campaigns. By the end of the year, mobile will become a more strategic and must-have channel for many brands.
For the complete list of predictions, read the full article on Business2Community.