Anvil Media Helps Businesses Market Effectively Through the Pandemic

PORTLAND, Ore. (April 27^th, 2020) – Anvil Media, Inc., – a measurable marketing agency specializing in pay-per-click (PPC), search engine optimization (SEO), social media advertising, email marketing, content strategy, and Amazon marketing – recently introduced a host of resources to help its clients and other businesses adapt to the uncertain economy created by coronavirus.

One of the first steps Anvil took to proactively address the COVID-19/Coronavirus crisis was to create articles and a webinar to guide client communications and marketing strategies. Examples include:

• Recession Proof your Marketing and Navigate the COVID-19 Coronavirus
• Social Media Influencer Marketing During COVID-19
• Coronavirus Live Map
• Ten Marketing Communications Strategies to Navigate the COVID-19 Crisis
• Webinar: Marketing Through a Crisis: Coronavirus, Recessions and more…

Anvil also evaluated opportunities to help Oregon residents navigate economic hardship created by COVID-19. With skyrocketing unemployment and so many undernourished families and children out of school without access to free or affordable meals, Anvil connected with Partners for a Hunger-Free Oregon to provide pro-bono digital marketing services. The organization’s vision is an Oregon where everyone is healthy and thriving, with access to affordable, nutritious, and culturally appropriate food.

“As the main nonprofit dedicated to ensuring access to the largest anti-hunger programs in the nation – SNAP and School Meals – a key part of our work is communicating with the general public,” said Annie Kirschner, Executive Director. “We are grateful to Anvil Media for offering pro-bono support during this novel coronavirus crisis.”

Beyond taking on pro-bono work, educating clients, and adapting core marketing initiatives like paid media and SEO, Anvil expanded its advertising capabilities to include zip-code level targeting across demographic, and geographic and behavioral data, known as GeoDemo targeting. Anvil also modified and expanded services to better meet the changing needs of its clients during crisis, including Influencer Marketing, Voice Search Optimization, Competitive Intelligence Audit, Amazon Shopping, Email Marketing and Podcasting Marketing Strategy.

Anvil’s proactive approach to educating clients and proactively evolving services has reaped rewards. The experienced and talented team at Anvil are regularly recognized by industry organizations for exceptional work and culture. Some of Anvil’s most recent awards and recognition include:

• Clutch recognized Anvil as a Top 1000 Best B2B Service Providers
• TopMarketingCompanies ranked Anvil as one of the Best Agencies that develop digital marketing campaigns and strategies for businesses across industries
• SEO Blog recognized Anvil Media as a Top-Rated SEO Agency
• Top Digital Marketing Agencies named Anvil one of The Best Digital Marketing Agencies of 2020
• Growth Marketing Pro named Anvil Media one of the Top 3 SEO Agencies in Portland for 2020
• TopPPCs awarded Anvil The Best Pay-Per-Click Winner’s Seal
• The Good State listed Anvil’s blog as a Top Blog of 2020
• Anvil also received a 2020 Best of Portland Award

The recognition goes beyond awards, however. Anvil is regularly quoted in the media, averaging over 100 press mentions annually, for the last three years. The team, led by Kent Lewis, regularly author syndicated articles for business and digital marketing industry publications. Lastly, the team is known to educate at a local and national level across industries, speaking an average of 30 times annually. More recently, speaking engagements have transitioned from in-person to webinars, but are only picking up steam as professionals look for information and resources to find new opportunities or grow their business while they shelter in place.

With a focus on education, exceptional client service and consistent results, Anvil has been able to attract a host of clients, even during a time of crisis. New clients include:

Austere, Bull Ring, Curago Health, Christian Youth Theater, German International School, Lightspeed, Med Tech Solutions, Moovel, NAI Elliott, Portland State University, Premium Growers, Root Whole Body, Salem Reporter and Willis Klein Companies. Even past clients like Dormify have returned, as have long-time partners like SiteWorks. To support the expanded client base, Anvil added two new team members to enhance client service. Giancarlo Fortuna and Meg Riley both joined the Anvil team as Account Executives.

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