It is now 2022, and people all over the world have adjusted their shopping habits due to to Covid-19. Grubhub, DoorDash, and Uber Eats have all seen an upsurge in monthly users. They serve a purpose, and are widely used. But, what about other consumer needs outside of satisfying hunger pangs? As consumers, we all want something new, and not all of us have access to shopping outlets. Shopping online is often the only option available to us. Amazon Prime, eBay, Walmart, Target, the list of options is endless and growing rapidly. With just a mouse click, our shopping carts are full and our impulse purchases will soon be on their way to our door. The underlying question is, is that enough? Does that satisfy our mental health in our sequestered existence? Perhaps we took for granted the subtle niceties of casual conversation while checking out and purchasing our items in an actual store. Is there a way to practice social distancing while satisfying our urges to shop while also interacting with other human beings?
The answer is yes. That answer is in livestream shopping. Social platforms Twitter, Tik Tok, Facebook and others have all incorporated livestreaming in to their shopping functions. This allows the user to not only shop online in the comfort of their own home, but have their own virtual shopping network complete with hosts or sponsors and other live audience members that they are able to communicate with in real time.
This opens up a ton of opportunities for businesses to stay connected with their target audience, while expanding their reach and transforming their shopping carts in to livestream events. By engaging with your viewers in real time, sellers have noticed an increase in engagement and brand loyalty, leading to an increase in followers who are excited for the next exclusive stream.
For more information on how to transform your followers shopping experience, contact Anvil Media to get in touch with a specialist.