On Monday, Anvil CEO Kent Lewis and MilePost Media Creative Director Mike Chase launched their podcast “The Podcast for Closers”. Today, we will be recapping the first three episodes of the podcast. If you’d like to listen to the episodes in full, you can here.
In this recap, we will be looking at story telling, the impact of information overload on consumers, and influencer marketing. Are you interested in getting even more industry insight delivered straight to your inbox? Sign up for our newsletter.
Story Telling
Kent Lewis and Mike Chase both agree that the most impactful messaging for brands is in telling a story. In today’s digital world, consumers are constantly looking for answers. Many brands focus on showcasing their product, rather than the problems that those products can solve. In addition to this, many brands do not have a clear understanding of who their customer is. This leaves the brands without the proper tools to tell this story to their customers.
In today’s tech age, people live with a cell phone attached to them at all times. Because of this, consumers are faced with more messages and advertisements than ever before. Today’s consumer is not interested in high quality product imagery on their Instagram feed. Instead, they want to see how that product can help them solve a problem. Additionally, more realistic, lower quality content tends to be recited better by consumers. People aren’t interested in ads. They’re interested in solutions.
Information Overload
“We don’t live in the age of technology, we live in the age of disruption and distraction.”
Information is constantly being presented to consumers. With the amount of messaging coming in at all times, brands are no longer just competing with those in their industry. Instead, everyone is competing with everyone. In order to break through the clutter and information overload, brands have to know how to stand out. Jamie Mustard, writer of the book “The Iconist” and guest on the podcast, has a solution.
Blocks are tools based on the primal laws of human perception that capture attention. Blocks are short emotional phases that can be instantly understood without explanation. Understanding how to stand out is relevant in every medium in every field. To learn more about Blocks and how to use them, check out Jamie Mustard’s new book.
Influencer Marketing
When setting out to write his three-part influencer marketing series with SmartBrief (check out our recaps of parts 1, 2, and 3), Kent Lewis was prepared to say the medium was dead. To his surprise, he found that the influencer marketing was continuing to grow, despite challenges.
The trend in influencer marketing is to target macro influencers, rather than macro influencers. Kent Lewis recommends taking it a step further, and targeting nano influencers. By targeting these smaller influencers, brands can better cultivate authentic and meaningful relationships with both influencers and their audiences.
The Podcast for Closers brings listeners actionable takeaways, interesting guests, and discussion in a concise and entertaining format. Stay tuned for new episodes.