A PR blog fiasco. A defunct community site. And now a holiday site that’s incited a child advocacy backlash. Can Wal-Mart do no right online?
The Campaign for a Commercial-Free Childhood has launched a petition against the mammoth retailer’s new holiday toy site, claiming Wal-Mart ToyLand prompts kids to nag their parents into buying them over priced or inappropriate toys. The site allows kids to view an endless stream of toys, add them to their saved holiday gift lists, and e-mail or print them to facilitate parental nudging.