Chris Winfield points out a few things to consider before your company decides to perform SEO in-house. A key consideration is that good SEO requires not only a person who is knowledgeable about the Internet and Web sites in general (as most Webmasters and would be SEO’s are), but also someone who is a competent marketer, and can even perform copywriting duties. A combination of technical, analytical, and creative skills are needed in order to implement and execute a successful SEO campaign.