Several well-known players in the Web analytics business have joined to create the Web Analytics Association (WAA), a non-profit organization designed to bring together end users, vendors, consultants, and educators to share information and promote the industry. Co-Founders are Byran Eisenberg, (co-founder of consulting firm Future Now and a long-time columnist for ClickZ Experts) will be WAA’s first chairman. Target Marketing President Jim Sterne will serve as president of WAA. Other founding members taking a seat on the organization’s board of directors include: Seth Romanow, director of Worldwide Customer Knowledge; Andrea Hadley, president of NetSetGo Marketing; Andrew Edwards, managing partner of Technology Leaders; Rand Schulman, CMO of WebSideStory; and Greg Drew, general manager of WebTrends.