eMarketer’s team of analysts and researchers give their predictions of what to look out for in 2005 in the Internet, e-business and emerging tech arena.
Alternative Advertising: While paid search will continue to dominate online advertising in 2005, eMarketer expects over 27% spending growth for rich media advertising and 21% for overall online ad spending in 2005. In addition, marketers will increasingly incorporate the Internet into word-of-mouth campaigns, making the referral buzz more effective than it has been offline only.
RSS: RSS will grow as a pervasive form of content syndication. Supporting the idea of alternative advertising, eMarketer Director of Research Yael Marmon says we should expect to see advertisers attempting to leverage RSS as a platform for targeted advertising.
Voice-over Internet Protocol (VoIP): Though growth in the number of VoIP users was slow in 2004, eMarketer Senior Analyst Steve Butler says it should pick up significantly in 2005. Awareness among businesses and consumers grew in 2004, as telecom and cable providers rolled out their VoIP offerings.
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