I’ve got a homework assignment for you.
I know, I know. You’re already inundated with industry information: trade magazines, books, conferences, Web sites, newsletters. So why am I suggesting you tune into still one more source of work information?
I admit I can’t keep up with all the existing industry information sources, either. But podcasts make it easy for me to consume great, interesting information in an engaging way. I can listen to other experts sharing what they do for clients and commenting on breakthrough online campaigns. And I can consume this content on a treadmill, on an airplane, in my car, or anywhere I please. It’s great!