Pheedo, an RSS ad firm, performed a study to help determine “the perfect ad unit,” says Bill Flitter, Pheedo’s VP of Marketing. The study, based upon the research compiled from Pheedo’s 8,000 publishers, found that standalone RSS ads generate a 7% click-through rate, which is nine times higher than RSS ads appearing within a content post. Standalone ads are generally more content-heavy and brand oriented, whereas other RSS ads are geared toward generating a direct response.
The study also looked at RSS ad frequency and which days of the week garner the most readership.