Looking to develop a whole new website or bring a new look and structure an existing site? Maybe you’ve reviewed portfolios and selected a web developer. Or maybe you’ve decided to do it yourself using Squarespace or another tool? Great! So who’s keeping an eye on your Search Engine Optimization (SEO)?
SEO is a Specialization
While most web developers and DIY tools will tell you that they can produce SEO-optimized sites, the fact is that SEO is a highly specialized and continually evolving science. Google and other search providers have grown wise to many of the tactics used in the early days of the web and changed their tools accordingly. Make sure that you’re working with a web developer who knows the lay of the land.
Can Your Web Developer Pass the Test?
Great question! 😉 At Anvil, we’re focused on SEO and work well with technical web developers, allowing them to do what they do best. If you’re building or redesigning a site, we can work with your developers to make sure that it eagerly serves up information to Google. (Google and other search engines like it when you make their job easy.) With new concepts like semantic search and well over 500 individual Google ranking factors, you need an SEO specialist versed in the latest trends.
Make Your Goals Measurable
Whether you’re looking to gather contact info of qualified prospects, sell more products in your online store, or build an engaged audience on social media, an effective website can help. You’ll just want to establish clear expectations and know what you are asking it to do. By setting clear goals and building clearly defined sales funnels, you can be confident that your site is helping move your business where you want to go.
What Are Your Marketing Goals?
If you’re refreshing an existing site, Anvil can help you ensure that the time and money invested in your redesign is measurable in terms of the number of clicks to your site and goals completed. Whatever your goals, Anvil can bring up things your developers might not have considered and ensure that your site works hard for you—getting you the visibility and results you need.
Measurable Marketing That Works
At Anvil, we understand that there’s nothing more frustrating than not knowing WHICH portion of your marketing budget is working best for you. Contact us today for an independent perspective on your digital marketing efforts and to achieve measurable marketing that works.