Search Engine Marketing For Travel-Related Sites
How important is this? Consider a recent stat: by 2005, 20% of all hotel bookings will be made online: half directly with hotel companies.
Tips to consider when launching campaings:
+keep visitors on the site – provide content about the destination because once they leave the site to get more information, they are prey to other hotel listings
+divide campaings into categories to really target your ad to their search
+get local – target the local community calendar
+create promotions and packages
+don’t dump on home page
+track offline conversions with unique 800 numbers
+consider dayparting and seasonal fluctuations
+get in the holiday spirit