What will happen to Britney’s good name in 2008 that hasn’t already happened in 2007? What is in store for Barack and Hillary this coming November?
- 2008 will be the year that Online Reputation Management and Monitoring goes mainstream like SEM did in early 2000.
- Will this be the year that press clipping services like Burrelles are replaced with more interactive services like BuzzLogic, BuzzMetrics, and Custom Scoop? We think so.
- We’ll be ready when a celebrity’s representative calls us. We are willing to help you, Ms. Winehouse.
- The secret code to getting local listings on Google will be cracked and advertisers will be able to manage those results
- Privacy will be an even bigger issue – think Facebook
- The term “link bait” will be added to Webster’s
- Social media will drastically alter how individuals and companies manage their reputation, and service providers that get in with a decent product will stand to win big.
- Traditional PR firms that successfully integrate search engine marketing tactics with PR strategies will be around after 2008, the rest will be out of business in the next 5 years.
- New revenue channels will evolve from interest in reputation management, including advertising, software and services.
- A new corporate position will be created in 2008: Say hello to your new Online Reputation Manager.