Microsoft inked a deal with Pay-Per-Call provider Ingenio. The deal will deliver one Ingenio PPCall ad above all Windows Live results on browser-based phones and other mobile devices.
The Pay-Per-Call advertising market is expected to reach $3.7 billion over the next 4 years, says a report from The Kelsey Group. There has been rapid adoption of mobile search and Pay-Per-Call is a logical fit as it will provide a good user experience and bring more local businesses online.
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