Having foresight into major industry news, and knowing how to leverage that foresight, can work wonders in gaining additional search engine visibility. Bill Hartzer, of Search Engine Guide, writes about utilizing knowledge of upcoming big news, combining that with an educated estimation of what keywords users will search on once that news hits, and then creating content to target these future searches. Since there is often little coverage of news before it hits, this method offers a unique opportunity to get in the top ranking pages for key terms before other news agencies infiltrate the space.
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