What’s your purpose? A propaganda campaign or clicks?
The secret to driving political narratives isn’t the message, it’s the reach. To capture an audience at scale, one must follow these 4 principles.
1: MAIN WEBSITE
The ideology and purpose of a propaganda campaign can hold many forms. If our goal isn’t to incite chaos for opportunity, then it’s to drive traffic. We start this process by creating a main website that brings everyone together. Generally, you can use a basic CMS, but I like to add a more social touch with a Xenforo discussion forum by state. This will be the main hub for forms, communications, and other web operations related management. Typically, the main forum houses your most active audience, which serves as a great crowdsourced idea generator. These users are typically the first to spot problems, so that you may pivot to solutions before it ruins everything you’ve built.
2: OUTREACH
Virality is merely a social exploit, when you see something, it’s because someone purposefully made it so. Since Facebook holds a highly engaged audience with organizational groups, we can manage our audience in sections by state. These social groups act as community hubs to energize local populations and drive ground-level activism. Additionally, Twitter is a great gauge on sentiment and semantic analysis but performs poorly on audience acquisition. You will waste a lot of man-hours spamming popular hashtags in order to convert users. Not only should you utilize social, but email groups work as great discussion boards without spamming your direct email list into submission. Another great technique is mass SMS to “batphone” the community into an immediate call to action.
3: COMMUNITY LEADERS
Every successful online community attribute its success with its own community leaders. Community leaders drive engagement and personal credibility. These leaders don’t have to be involved with the campaign’s back-end operations, just be passionate about whatever your message/agenda may be. As your community grows, you must assign management of leaders to appropriate social geo communities. By assigning management, and making their presence known, you increase credibility as an organized movement.
4: GROUND
While we examined the relationship between propaganda and social movements, how will we effectively control a movement of thousands of people at a single event? It is unrealistic for a community leader to control hundreds or thousands of people in an area effectively. To offset this, we will create a mobile application so that we can control our event. In the application we will have 3 main parts: Home, Tools, and Community. In home, we will have lists of objectives, and events, as well as an area to report real-time protest event information. Tools will focus mainly on waypoint creation, which involves locations and routes, and sharing to all or filtered people. Finally, the community tab will have a shop where people can buy protest gear and chat globally with all who are present at the event.
As you can see, driving agenda has little to do with the messaging, and everything to do with the reach. If you want to inspire or rustle at scale, you need to have a foundation where the network can thrive.
Tune in for my next article regarding the 2029 Cancer Cure, will you be able to afford it?