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Google Opens Up Beta of AdSense for Feeds

Google is launching its beta program for contextual ad distribution via RSS feeds for publishers using AdSense, ClickZ reports. Ads placed in Google’s AdWords will automatically appear in feeds. Advertisers will not yet be able to target their ads by feed or bid separately for feed-distributed ads, although Google has begun testing a feature that allows advertisers to target by site in Google’s contextual network.

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