Digital marketing requires a significant amount of time and energy whether you are monitoring paid campaigns, organizing your social calendar, optimizing your website, growing your email lists, or stressing over the growing demand for content. However, did you know that you can save significant time but still see amazing results? Continue reading to learn more about content repurposing.
What is Content Repurposing?
Content repurposing simply means that we take existing content and reuse it for another purpose or republish it somewhere else. Content repurposing could mean transforming an existing blog post into a video or summarizing a video into an infographic. The possibilities are endless, and the payoff is even greater.
What is the Benefit of Repurposing Content?
- You avoid the need to create endless new content for all the digital marketing mediums and platforms which means you save a ton of time and experience growth faster.
- You are expanding exposure by publishing and distributing your content in a wide variety of forms.
- You simultaneously grow and strengthen your brand presence while offering much deeper insights to your audience as your users will be able to digest information in a variety of ways.
How do I Repurpose Existing Content?
As mentioned above, there are endless ways to use the content you already have, but some of the easiest methods include:
- Turning Blog Posts into Videos and Social Posts
- Visualizing Existing Content with Infographics
- Turning Testimonials into Content
- Transforming Your Work Into Case Studies
- Expanding upon Webinars
Turn Blog Posts into Videos and Social Posts
Writing blog posts is a hefty undertaking between research, writing, editing, and publishing. The good news is that blog posts offer the easiest ways to repurpose content! The first strategy to consider would be transforming an existing blog post into a video. Summarize the key points of the blog throughout the video or focus on key takeaways. Take the existing blog topic and dive deeper into concepts, information, and more. As video content continues to grow in popularity, it should definitely be a content type you incorporate into your marketing strategy.
Another easy way to repurpose your blog would be to use it for social media posts! Similar to the strategies outlined for videos above, you could easily highlight a quote or key takeaways from an existing blog. This would be incredibly useful for Facebook, LinkedIn, Twitter, or even Instagram!
Visualize Existing Content with Infographics
Most likely, we have all seen some sort of infographic. Infographics are an excellent way to simplify data and educate your audience. They are also a very easy way to repurpose your existing content! Take the existing blog posts noted above and organize the key pieces of information into an infographic. Use your existing videos and summarize main points within an infographic. Ebooks could also easily be refined and reorganized into an infographic. Not a graphic designer? No problem! Design tools like Canva offer plenty of template options to make the infographic creation process as easy as possible.
Turn Testimonials into Content
Whether you are a service-based company or an ecommerce brand, we are all familiar with the concept of reviews and testimonials. Chances are you have dedicated a good amount of time and effort to request testimonials which is why content repurposing is so important. The easiest way to repurpose testimonials is by highlighting them on your social platforms! Highlight the testimonial within a visually appealing graphic, or just recap the review within the text of the post. Expand upon the testimonial and use it to tell a story within a video. This strategy is a bit more involved, but it would really help solidify the gravity of the testimonial.
Transform Your Work into Case Studies
Digital marketers everywhere can attest to the sheer amount of work and dedication that goes into any campaign or initiative. Do not let that hard work go to waste! Organize your work, and its success, into case studies. Case studies provide insights into the work you have done and its results. Prove your expertise and skillset while also celebrating your hard work with case studies. Plus, case studies themselves can be repurposed as well!
Repurpose Your Webinars
At Anvil Media, we host monthly webinars on a variety of digital marketing topics. Instead of only hosting the live webinar, we record audio and video of the webinars to be shared on YouTube. Along with the video playback, we share the PDF version of the webinar deck via SlideShare. Prior to the webinars, we use social media to promote them, and after the webinars, we use social media to recap them. If your organization hosts webinars of any kind, make sure to repurpose them for video, social media, and thought leadership purposes.
To recap, content repurposing is one of the best ways to not only save yourself time but to efficiently scale your content marketing efforts. If you are in need of guidance, contact Anvil Media today!