Last month AOL rolled out several enhancements to its core search functionality that position it as a clear contender in the battle for eyeballs between Google, Yahoo!, Ask Jeeves, and MSN Search. AOL Search’s mission is “better answers, faster” and virtually all the new enhancements to the service support that goal. AOL is using a portion of the homepage contains a constantly updated ticker of “Hot Searches.” AOL also introduced personalization features that display your recent queries, storing up to 50 in a rolling list.