Anvil Paid Media Services

With extensive experience across all major industries, Anvil has the chops to develop and implement strategies for newcomers to the space or for mature and complex accounts that are underperforming. Anvil’s strategy and planning process covers all facets of paid media, including, but not limited to:

  • Keyword research
  • Competitive analysis
  • Campaign structure optimization
  • Behavioral targeting
  • Display and remarketing
  • Ad creative
  • Landing page optimization strategy
  • ROI analysis & budget forecasting

Anvil is one of 3% of agencies in North America to earn Premier Google Partner status. This gives us access to dedicated Google employees, exclusive beta programs, and exclusive events. Additionally, we are proud that ¼ of our agency are certified AdWords Specialists—meaning they have passed all five of Google’s specialty certification exams.

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Paid Media Management

Anvil provides proactive, expert campaign management razor-focused on meeting campaign goals. Well versed in landing page testing and advanced bid management strategies for high volume accounts, Anvil differentiates itself by our ability to consistently move the needle such that the value of paid search is never in question.

Anvil’s paid media management tactics include, but are not limited to:

  • Advanced bid strategies
  • Creation of ad copy
  • Continuous A/B testing
  • Audience segmentation
  • Negative keyword management
  • New campaign/product launches
  • Daily, manual, budget management
  • Conversion and ROI analysis

An important distinct from other agencies is that Anvil does not use automatic bidding or optimization software to manage our clients’ accounts. Our team accesses accounts daily in order to find optimization opportunities and adjust budgets.

Paid Media Audits and Plans

Check out the unique Paid Media services Anvil provides below as well as products that encompass all of Anvil’s areas of digital marketing teams.

Amazon Shopping Audit & Plan
The Amazon Shopping Audit & Plan evaluates the position of your products within the Amazon platform and helps formulate a strategy, based upon key findings, that allows you to stand apart from your competition.

Paid Media Plan (PMP)
Identify, research, and analyze competitors with the same target audience and keywords. Taking this data, we create a competitive advertising strategy for your company that encompasses all relevant advertising platforms. These plans are 100% custom and designed to reach your business goals.

Landing Page Audit
Assess website and any existing landing pages against industry best practices for optimal conversion rates. Optimized landing pages lead to increased engagement rates and lower cost-per-acquisitions.

Ongoing Paid Media Services

Anvil Marketing Program™ (AMP™)
The Anvil Marketing Plan™ or AMP™ utilizes Organic Search, Paid Media, and Social Media to amplify unique, share-worthy content focused on increasing brand awareness and creating deeper engagement as well as increasing conversions and higher brand loyalty.

Customized Ongoing Paid Media Management:
Need something that is uniquely customized to your Paid Media needs? Anvil will work with you to assess your needs and identify areas where we can fill the gaps and complement your existing efforts.

If you are interested in engaging Anvil in any of the services listed above or would like to discuss a customized digital marketing package, please fill out the form below.