Stephen Hammill, Anvil’s Director of Insight, hosted January’s Lunch & Learn on Using Data and Insights to Better Know (and Message) Customers. Stephen has been in digital marketing for 12+ years with a focus on measurable strategy and has created data-driven plans for brands in both B2B and B2C, including Nike, Intel, Taco Bell, and Yamaha.
In this webinar, Stephen explores trends around marketing solutions that use data to go “beyond the channel”, including platforms, software, and quick-and-dirty ideas we can use to capture insights and display them in innovative and invigorating ways. He also explores some ways data organizations are getting better at offering the holistic customer view with less overhead, and how agencies can tap those resources and become the storytelling strategic partners to many of these organizations.
