The Facebook Ad Boycott: What You Need to Know

by on July 22, 2020 · FacebookSocial MediaSocial Media MarketingSocial Media Marketing OptimizationSocial Media Strategy

What is the boycott? Facebook has been under fire for allowing posts that promote hate speech, threats of violence, and misinformation on its platform. While other platforms like Twitter have taken ... » Continue

Social Media Influencer Marketing During COVID-19

by on April 9, 2020 · InfluencerSocial Media Marketing

Influencer strategy, if properly managed and creatively done, has the potential to be a powerful extension of brand purpose and voice in the social media landscape. However, what happens during ... » Continue

The Kids are Alright – Learnings from Voxburner’s Youth Marketing Strategy in New York

by on October 9, 2019 · conferencesFacebookGen ZInstagramMillennialsSocial MediaSocial Media MarketingUncategorized

In late September, UK-Based youth-research-firm Voxburner hosted its annual YMS (Youth Marketing Strategy Summit) in New York City. The event included speakers from Crocs, Starbucks, Mini-BMW Group, Burger King, The ... » Continue

Recap: Influencer Marketing Trends

by on September 26, 2019 · InfluencerSocial MediaSocial Media Marketing

This week, we finish our recap of Anvil CEO Kent Lewis’ Influencer marketing series with SmartBrief. If you’re interested in reading the full article, or the previous parts, check them ... » Continue

Recap: Creating an Effective Influencer Marketing Program

by on September 19, 2019 · InfluencerSocial MediaSocial Media Marketing

This week, we continue our recap of Anvil CEO Kent Lewis’ three-part influencer marketing series, published by SmartBrief. If you’re interested in reading the full article, check it out here! In ... » Continue

Reddit Marketing Guide

by on February 14, 2019 · content marketingDigital MarketingMarketingPay-Per-Click (PPC)redditSocial MediaSocial Media MarketingUncategorized

Reddit Basics: As of January 1st, 2019, Reddit was ranked the sixth most popular website in the United States and the eighteenth most popular website worldwide. Of the top websites in ... » Continue

The Dark Art of Dark Social Marketing

by on October 19, 2018 · analyticsSocial Media MarketingWebsite Analytics

Engagement through social channels has grown beyond upvotes, likes, and retweets. More activity on social platforms now happens outside of public view. Twitter DMs, Snapchat private stories, and other messaging ... » Continue

Pinterest for Business 101

by on July 5, 2018 · PinterestSocial MediaSocial Media Marketing

Learn how to set up your Pinterest business for success! » Continue

Gen Z: A Generation Like No Other

by on June 20, 2018 · Pay-Per-Click (PPC)Search Engine MarketingSocial Media Marketing

Read insights from YMS SFO to revise your youth marketing strategy. » Continue

Social Commerce: What Is It and How Can Your Brand Benefit From It

by on April 25, 2018 · Social CommerceSocial Media Marketing

Online Shopping just got easier! Social Media platforms are making moves to cater to online shoppers, even when they’re not in a shopping mindset. » Continue