Google Trends: Back To School?

by on September 10, 2020 · AdwordsPay-Per-Click (PPC)Search Engine Marketing

As Labor Day weekend and the last days of summer pass by, we look forward to the fall and back to school. As we know, back to school is looking ... » Continue

Anvil Employee Profile: Kari Schroeder

by on March 10, 2020 · AdvertisingAgency LifeCompany CulturePaid AdvertisingPaid MediaPay-Per-Click (PPC)

Meet Kari. She is our paid media specialist rockstar. She came to Anvil with an extensive background in the digital marketing world, finally landing on paid media. Since starting here, ... » Continue

Curating Your Brand and Driving Revenue via Online Reviews

by on August 7, 2019 · Brand Imageconversion optimizationInfluencerInternet Marketing Strategylocal seoOnline Brand ManagementOnline Public RelationsOnline Reputation ManagementPay-Per-Click (PPC)SEOSocial Media Marketing Optimization

Why Online Reviews Matter Online reviews are an extension of your Brand’s Reputation. It’s very important to monitor and manage your reputation because a bad reputation, as you know, can affect ... » Continue

Responsive Search Ads: The Ad Format Changing The Ad Landscape For The Better

by on July 24, 2019 · AdwordsgooglePaid AdvertisingPaid MediaPay-Per-Click (PPC)SEM

What are responsive search ads? Responsive Search Ads (RSAs) are a dynamic ad format released a little over a year ago by Google to help automate the ad creation process, and ... » Continue

Google Responsive Display Ads Refresh Saves Advertisers Time

by on June 13, 2019 · AdvertisingAdwordsDigital MarketingEfficiencygoogleMarketingMarketing AutomationoptimizationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Google Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue

3 Tips for How to Write an Effective Landing Page

by on April 25, 2019 · Advertisingcompetitive intelligenceDesignDigital MarketingEcommerce Website TipsInternet Marketing StrategyInternet Marketing Toolslanding page testinglanding pagesMarketingPaid AdvertisingPay-Per-Click (PPC)post-click marketingppcPsychologySearch Engine Marketingsearch marketing strategySEMStrategy

Have you ever wondered how to write an effective landing page? Or perhaps how you can make your landing pages even more effective? I know, I have too. I did ... » Continue

Is the Retiring of Average Position for Paid Search Good?

by on April 3, 2019 · AdwordsPaid AdvertisingPay-Per-Click (PPC)Pay-Per-Click (PPC)Search Engine MarketingSEMUncategorized

Soon, average position for paid search will be retired in the Google Ads interface in favor of some different competitive metrics. But is this a good thing? It is being ... » Continue

Micro-Segmentation Hurts Paid Search Campaign Performance

by on March 6, 2019 · AdvertisingAdwordsInternet Marketing StrategyKeywordsMarketing AutomationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Micro-Segmentation of PPC Campaigns Can Hurt Paid Campaign Performance Tightly-themed ad groups has been a best practice for running successful Google Ads paid search campaigns for a long time. The more ... » Continue

Google Expands Close Variants Once Again to Match Search Intent

by on September 19, 2018 · AdwordsKeywordsPaid MediaPay-Per-Click (PPC)

As anyone who has run search ads knows, keywords are the fulcrum the medium balances upon. The advertiser’s challenge is to balance a user’s search intent against the actual search ... » Continue

Why Broad Match Keywords Look So Good, But Hurts So Bad

by on August 15, 2018 · googlePay-Per-Click (PPC)

When a user visits Google and Bing to perform a search, they enter a string of words that indicate what it is they’re seeking to find. These may start off ... » Continue