Anvil Employee Profile: Kari Schroeder

by on March 10, 2020 · AdvertisingAgency LifeCompany CulturePaid AdvertisingPaid MediaPay-Per-Click (PPC)

Meet Kari. She is our paid media specialist rockstar. She came to Anvil with an extensive background in the digital marketing world, finally landing on paid media. Since starting here, ... » Continue

Anvil Employee Profile: Danny Truong

by on March 3, 2020 · AdvertisingAgency LifeCompany CulturePaid Media

Meet Danny. He started out as an intern for Anvil and has quickly progressed to become our newest paid media specialist. He has a rich professional background in sales and ... » Continue

Anvil Employee Profile: Riley Grubb

by on February 25, 2020 · AdvertisingAgency LifeCompany CultureDigital MarketingPaid Media

Meet Riley. He is a paid media specialist at Anvil, focused on delivering the best results possible through our clients’ paid media efforts. He has over 6 years’ experience working ... » Continue

How to Find the Best Keywords for SEO

by on February 12, 2020 · Ad CopyAdvertisingBusinessContentDigital MarketingKeywordslocal seoPaid MediaUncategorized

You think your website is the best, right? So, of course, you want search engines to think that too. The harsh truth is, however, that your website won’t show up ... » Continue

Why You Should Bid on Your Brand Name in a Brand Awareness Campaign

by on August 29, 2019 · AdwordsBrand ImagegoogleKeywordsPaid Media

Often at Anvil when we suggest to clients that they should create a brand awareness campaign to bid on their own brand name it’s met with some skepticism. The typical ... » Continue

Amplifying your Ecommerce Marketing Strategy Through Paid Ads

by on August 21, 2019 · Paid Media

As shopping online continues to grow, it is important for Ecommerce brands to stay on top of trends and ensure their products stand out from their competitors. According to Oberlo, ... » Continue

Responsive Search Ads: The Ad Format Changing The Ad Landscape For The Better

by on July 24, 2019 · AdwordsgooglePaid AdvertisingPaid MediaPay-Per-Click (PPC)SEM

What are responsive search ads? Responsive Search Ads (RSAs) are a dynamic ad format released a little over a year ago by Google to help automate the ad creation process, and ... » Continue

Google Responsive Display Ads Refresh Saves Advertisers Time

by on June 13, 2019 · AdvertisingAdwordsDigital MarketingEfficiencygoogleMarketingMarketing AutomationoptimizationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Google Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue

Paid Media Ad Dimensions by Platform

by on June 8, 2019 · Paid AdvertisingPaid Media

Compelling creative is paramount for any good social or paid media campaign. With all the noise on the internet, a strong and relevant image is what you need to stop ... » Continue

Intro to Programmatic Media

by on May 29, 2019 · Paid AdvertisingPaid Media

What is Programmatic? The use of automation, normally through a DSP, to buy and sell digital media. Programmatic is an overarching term that represents a variety of ways to purchase ... » Continue