For over 20 years, Veritas Business Law has been representing businesses of all sizes as well as individuals in all manners of work involving intellectual property and business law. Veritas Business Law was awarded Best Litigation Attorneys in Portland in 2022 and one of the Top 3 Business Lawyers by ThreeBestRated in 2021.
Goal:
Anvil’s goal with Veritas Business Law was to increase conversions, measured by calls and contact form fills leading to new clients. In 2020, Veritas Business Law’s ads were seeing a large number of impressions and clicks through a Remarketing campaign, but conversions were low. Anvil’s goal was to make the account more efficient by keeping the budget constant but increasing conversions.
Strategy:
To achieve Veritas Business Law’s goals, Anvil adjusted strategy from a Search/Remarketing campaign to an optimized Search Campaign. Over the past year several changes were made to the account structure. Some highlights of this change include the addition of image and location extensions, constantly updating existing extensions, regularly reviewing and updating ad copy and keywords based on performance, and a negative keyword list was developed to prevent appearing in irrelevant searches.
Results:
Comparing 2021 to 2020, Anvil generated the following outstanding results for Veritas Business Law:
- A 115.5% increase in Overall Conversions Year over Year
- A 103.8% increase in Click Through Rate of Search Ads
- An 85.1% increase in Conversion Rate Year over Year
- A 53.2% decrease in Cost per Conversion Year over Year