T.G.I. Friday’s Turns to Anvil to Educate International Stores on Local SEO

Challenge:
T.G.I. Friday’s had recently released a website template and guideline so that each of the 360 international locations in over 60 different countries could manage their own website, allowing them to more effectively market to their individual locations and audiences.  Because many of the store managers didn’t have a background in online marketing, search engine optimization wasn’t incorporated into the websites or managed within the search engines.

Strategy:
Utilizing year’s of training experience, Anvil provided an in-depth webinar to educate the store owners on the importance and benefits of search engine marketing and optimization, with a deeper dive into strategies and tactics within maps and local listings on the major engines such as Google, Bing, and Yahoo!

Results:
Anvil has just completed this training, so rankings results are not available at this time. However, feedback was very positive and the training was well received. Stay tuned for results!