Anvil is proud to have partnered with a leading telecommunications company to expand its online presence.
Goal:
Anvil’s goal was to increase relevant organic search traffic MoM and gain more conversions and goal completions for the website at no cost. For this particular industry, the benchmark for success in organic search conversions at its highest rate is 15% MoM; Anvil accepted the challenge to go beyond that.
Strategy:
Anvil performed, and further expanded upon, keyword research for content on the most viewed blog posts and webpages to improve keyword reach and ensure search engines read the content and perceived it as useful to search users. Anvil also provided structured markup for the prioritized content and collaborated with the client web development team to implement code that led relevant traffic to the desired webpages.
Results:
For such a niche industry, Anvil is proud to have generated the following results:
Increased conversions by 16%.