Challenge:
To accompany its new brand and website launch, TEKsystems wanted to build awareness through Facebook by running a contest to drive repeat and new visitors to its site.
Strategy:
Anvil developed a Facebook Scavenger Hunt contest strategy that drove 1000+ entries & increased their “Likes” by over 3,000 in a only a few weeks, utilizing a gift card Giveaway. To achieve this, Anvil drove a qualified list of both current and newly generated TEKsystems’ fans to custom Facebook landing pages that Anvil created. Anvil provided strategic guidance to TEKsystems regarding content creation and fan engagement. Facebook has proven to be highly effective channel to deepen the enterprise IT company’s relationship with their customer base, while building valuable trust in the technology sector.
Results:
- Exceeded Entry Goal of 750 by 49% with a total of 1119 Entries
- 3,000+ increase in Facebook “Likes”