Challenge:
In a space where a new competitor enters the scene on a weekly basis Postano was in need of a strategy to recapture customers who were comparison shopping multiple social media curation platforms.
Strategy:
Anvil worked with Postano to develop a remarketing plan which involved content specific display ads that were then remarketed to users who visited certain sections of the site. This strategy allowed Postano and Anvil to more specifically target visitors to the site, create a more custom experience and ultimately drive more “contact us” leads.
Results:
-In first 60 days : 364% increase in view-through conversions
-In first 60 days : 278% increase in conversion rate