Opus Interactive brings over 20 years of experience providing custom hybrid IT solutions to clients that meet security, price, and performance needs.
Goal:
Anvil’s goal for Opus Interactive was to increase organic search ranking and achieve a first-page spot within the search engine results page for a keyword term that represents one of Opus Interactive’s essential services, “colocation,” and to influence the customer journey of organic traffic, despite the challenge that Opus Interactive has a longer sales cycle than other businesses.
Strategy:
Anvil collaborated with Opus Interactive to publish location pages on-site, with the goal of improving visibility within datacenter locations; Anvil helped improve user experience on-site by increasing visibility of conversion points and improving page speed; Anvil adjusted title tags and meta descriptions to incorporate target keywords and drive more clicks with results; Anvil implemented video and article schema markup to increase visibility and enhance appearance of the Opus site within rich results.
Results:
Anvil generated the following outstanding results for Opus Interactive: