Challenge:
The Little America Hotel in Salt Lake City was in need of an affordable PPC option that would increase overall conversions and traffic to the website.
Strategy:
Anvil utilized Google’s local advertising service Google Boost to target local search traffic and drive them to the website. Already optimized ad text from AdWords campaigns was utilized to ensure messaging resonated with the audience.
Results:
- In the first 30 days of the campaign:
- 2068% total ROI
- Google Boost traffic had a 13% higher average order value than other Google traffic
- Ecommerce conversion rate was 4. 95% – almost double that of other Google traffic
- Per visit value was 126% higher than that of other Google traffic