Challenge:
Jani-King of Oregon is a leader in the commercial cleaning industry offering commercial cleaning services and franchise opportunities. The challenge for Jani-King of Oregon was to improve organic reach, search domination for key commercial cleaning and franchise terms while working under a larger corporate website.
Strategy:
Anvil has worked with Jani-King international to make improvements to the Jani-King of Oregon subdirectory, creating unique and keyword rich content, optimizing the pages for search and keywords and working to improve local visibility. Some of Anvil’s activities include:
- Recommendations for website improvements
- Keyword Research, meta data creation and implementation, content optimization recommendations
- Content creation with keyword utilization
- Local SEO optimization
Results:
- Compared to May 2016, in March of 2017 the Jani-King of Portland subdirectory saw an increase of 102.78% in Organic traffic
- Conversions increased by 150%
- Average Session Duration increased by 118.19%
- Pages/Session increased by 73.67%