Information Services Group (ISG) is a leading global technology research and advisory firm committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth.
Goal:
When performing an SEO and Site Audit, Anvil identified two key goals for the ISG website: reach 30K organic search clicks to the site monthly and regularly reach 50 conversion actions on-site in the form of contact form fills and when email link clicks to contact ISG. A challenge Anvil overcame to reach this goal was, in large part, the niche industry and its use of brand-name content neglecting relevant traffic unfamiliar with ISG.
Strategy:
To achieve this goal, Anvil consulted on the creation of a new webpage dedicated to unbranded terms for high-priority services on the ISG website, performed and provided keyword research for backend implementation on the new webpage, provided recommendations to improve Core Web Vitals scores and page speed, and generated structured data markup to improve relevant organic traffic and on-site conversions.
Results:
Anvil generated the following results for ISG: