Inspire Fitness is a preeminent provider of high-quality gym equipment, to assist in cardio and strength training, for your home and commercial purposes, as well as a leading provider of in-studio workout content.
Goal:
Anvil’s goals for Inspire Fitness were to increase conversions, grow revenue, and raise click-through rate month-over-month by improving keyword relevancy and optimization through Google Paid Search ads.
Strategy:
Anvil performed extensive keyword research to optimize ad copy with terms deemed valuable to searchers, such as “at-home workouts” and “virtual workout.” Additionally, Anvil removed low-performing keywords and expanded upon the highest-performing keywords for lower CPC and to best utilize ad budget.
Results:
Anvil generated the following outstanding results for Inspire Fitness: