Inspire Fitness is a preeminent provider of high-quality home and commercial gym equipment. Inspire also boasts a performance apparel line and a mobile app that delivers live and on-demand workouts. They truly design and engineer some of the best fitness equipment in the game.
Goal:
Anvil’s goal was to increase brand visibility, traffic, and ultimately organic transactions and revenue through website and search engine optimization. We did so by optimizing the user experience of Inspire Fitness’ site while navigating communication with an international web development service.
Strategy:
The first step in optimizing the website included enhanced page speed, guidance on code implementation, plugin optimization, and image formatting and sizing. Anvil then created an organized keyword map to optimize each page with priority keyword opportunities and ultimately gain organic impressions. Next, the page titles and meta descriptions were updated and schema was added to increase impressions for product results. A final user experience review elevated page layouts, mobile site performance, and overall user behavior resulting in massive increases to organic transactions and revenue.
Results:
In 2021, Anvil generated the following outstanding Year over Year Results: