Inspire Fitness is a preeminent provider of high-quality gym equipment, to assist in cardio and strength training, to the leading brands for your home and commercial purposes, as well as a leading provider of in-studio workout content.
Goal:
Anvil’s goal was to increase ad and on-site conversions for Inspire Fitness while contending with high ad cost-per-click, the struggle of reaching new in-market users not previously targeted in previous campaigns, and navigating communication with an international web development service.
Strategy:
To achieve this, Anvil optimized the Search and Display ads; Developed new custom and lookalike audiences for improved campaign targeting on both Google and Social Ads; Shifted strategy to accommodate new “Home Gyms” trend due to the pandemic forcing closures of commercial gyms; Helped improve the website by improving site speed, particularly on /shop page; Adjusted the website content and products to better support user search intent; Improved user experience to increase product revenue while increasing the likelihood of customers coming back to purchase again.
Results:
Anvil generated the following outstanding results: