Icon Time Systems has been in business since 1989. Icon Time is a division of Paychex, specializing in employee time clocks and attendance systems for small to medium size businesses. Icon Time Systems’ offers include basic mechanical time recorders to entry level automated time clocks all the way through complete network-based time and attendance solutions.
Goal:
For the month of May 2020, Anvil strove to optimize Icon Time’s ad campaigns via Amazon to decrease the ACOS (advertising cost of sale) rate and increase revenue.
Strategy:
Anvil achieved this by updating the product descriptions with new ad copy containing additional keywords with high search volume and adjusted bidding strategy for more effective ad spend. Additionally, Anvil removed negative keywords to exclude irrelevant traffic and removed underperforming keywords, saving Icon Time $200 in monthly spend.
Results:
Anvil generated the following results for Icon Time: