As a local business with multiple properties in Oregon, Salem Health needed to optimize their location listings for local search. The goal was to maximize visibility in search engine rankings for queries with local intent.
Strategy:
Anvil assisted in claiming all of Salem Health’s local listings across multiple local sites including Google Places, Yahoo Local & Bing Local. After claiming the listings, Anvil properly categorized each location, optimized each branch listing for high priority keywords and location images, and assured consistency between listings in local search and listings on the corporate site.
Results:
- Impressions from local search increased by 71% over an 8 month period
- Actions from local search increased by 134% over an 8 month period
- Organic traffic increased by as much as 1500% for specific Salem Health properties