The Health & Safety Institute (HSI) family of companies delivers the content, tools, and expertise to help businesses, emergency services and individuals improve safety, health and compliance.
Challenge:
As an authorized provider of OSHA 10- and 30-hour construction and general industry courses, HSI wanted to build course awareness and boost revenues by driving traffic to its website and increasing online conversions.
Strategy:
To drive online conversions, Anvil focused on optimizing paid search efforts and creating campaigns targeting US metro areas experiencing a large number of new construction permits and building activities. Anvil primarily utilized Search marketing, with search and display remarketing – targeting workers whose profession required certification and those expressing interest in OSHA compliance courses.
Results:
Anvil Media significantly surpassed HSI’s goals for the campaign, producing more than 39% increase in revenue quarter-over-quarter and 60% increase in return on ad spend for the same time period.