GoodBelly Probiotics is a beverage company based in Boulder, Colorado that offers delicious probiotic fruit juices, probiotic ‘shots’, and more.
Challenge:
GoodBelly Probiotics launched a new low-calorie, low-sugar probiotic beverage in fall of 2017 and sought to drive awareness, drive customer acquisition, and increase retail sales lift.
Goal:
+6MM impressions
+18,000 Clicks
Strategy:
To bring awareness to the new GoodBelly products, Anvil utilized a number of pay-per-click platforms, including Search, Display, Programmatic, remarketing and even Pinterest – targeting health conscious consumers and those expressing interest in probiotics and gut health.
Results:
After running the campaign for nearly two months, Anvil Media significantly surpassed GoodBelly’s goals for the campaign, producing more than 9 million impressions and driving 23,000 clicks – including 18,322 new visitors – to the GoodBelly website.