Challenge:
The bambu website faces competition in organic search from other online retailers selling eco-friendly and bamboo-based products. Keywords users feature in their queries to find such products include, “bamboo dishes,” “bamboo plate,” and “bamboo dinnerware.” Additionally, bambu must compete with other retailers such as Amazon selling bambu products.
Strategy:
Anvil audited the bambu site in late 2012 and provided numerous recommendations in order to optimize the website for search engines. Upon the site’s redesign, Anvil continued to manage on-site optimization from blog posts to products throughout 2013, among other tasks such as pay-per-click advertising.
Results:
- Dec 2013 vs. Dec 2012 non-branded organic traffic: 403% increase
- Dec 2013 vs. Dec 2012 branded organic traffic: 226% increase