How to Find the Best Keywords for SEO

by on February 12, 2020 · Ad CopyAdvertisingBusinessContentDigital MarketingKeywordslocal seoPaid MediaUncategorized

You think your website is the best, right? So, of course, you want search engines to think that too. The harsh truth is, however, that your website won’t show up ... » Continue

Curating Your Brand and Driving Revenue via Online Reviews

by on August 7, 2019 · Brand Imageconversion optimizationInfluencerInternet Marketing Strategylocal seoOnline Brand ManagementOnline Public RelationsOnline Reputation ManagementPay-Per-Click (PPC)SEOSocial Media Marketing Optimization

Why Online Reviews Matter Online reviews are an extension of your Brand’s Reputation. It’s very important to monitor and manage your reputation because a bad reputation, as you know, can affect ... » Continue

Importance of Reviews for Local SEO and How to Get Them

by on November 29, 2017 · Local Searchlocal seoSEO

As we have addressed in a previous post, Surprise! Another Change in Local Search Rankings, Google determines local rankings based on relevance, distance and prominence. Relevance is determined by how well ... » Continue

5 Ways to Rank in Local Search in a Changing Local SEO Ecosystem

by on February 16, 2017 · local seoSearch Engine Optimization

I keep seeing people and articles asking the question “is local SEO dying” and I think it’s an absurd question. Local SEO won’t die as long as there are local ... » Continue

9 Key Areas of Focus for On-Page Keyword Placement

by on November 14, 2016 · local seoonsite optimizationSearch Engine OptimizationSEO

We have talked about the importance of keyword development, testing, and optimization over the past few month. Now we are going to provide the Top 9 Areas you should focus on ... » Continue

Why Content Optimization is Important for Your Website Presence

by on October 12, 2016 · local seoSEO

Today is the third installment of the recap from the Lunch and Learn I presented on the First Steps for Onsite Optimization. In our first recap, we talked about Keyword ... » Continue

Beginner’s Guide to Local SEO

by on July 6, 2016 · Local SearchLocal Searchlocal seo

Google is continually blurring the line between Local SEO and Traditional SEO. In a recent algorithm update, local ranking signals are more heavily influenced by traditional SEO than ever. You ... » Continue

Surprise! Another Change in Local Search Rankings

by on May 4, 2016 · Local SearchLocal Searchlocal seoSEO

In a recent update, Google has made traditional SEO efforts an even more important part of local search rankings. Traditional SEO efforts have also played an important role in local ... » Continue

Micro-Moments Part 1: I-Want-To-Go

by on February 5, 2016 · Adwordslocal seoMobilemobile sitePaid AdvertisingPay-Per-Click (PPC)Uncategorized

With the rise of smartphones has come increased mobile searches, and 2015 marked the first year when mobile searches out-numbered desktop searches in the U.S. Within our always-on, connected world, ... » Continue

What the Google+ Changes Mean for Local Search

by on December 18, 2015 · googleLocal Searchlocal seo

Anyone who is familiar with Google knows that they are always changing things.  It has been no secret that Google+ has been a less than stellar experiment by Google. The ... » Continue