Holiday Marketing Strategies: Adapting to the New Normal

by on October 16, 2020 · Holiday MarketingHoliday ShoppingInternet Marketing StrategyMarketingoptimization

This holiday season is set to be like no other in recent history. The way consumers shop, and brands position themselves, becomes more relevant than ever. It’s vital for brands ... » Continue

Get More Revenue from Email Marketing During COVID-19

by on April 23, 2020 · AdvertisingEmail MarketingEmarketingInternet Marketing StrategyMarketing

As marketing departments are decimated with layoffs, now is the time to utilize your most effective and revenue generating marketing channels. Although the death of email has been proclaimed for ... » Continue

ECommerce: Frequently Asked Questions

by on February 20, 2020 · Ecommerce Website TipsEconomyInternet Marketing Strategy

There is no denying the growth of eCommerce over the past decade. Shopping online for groceries, furniture, clothes, and even automobiles has become the norm. Brands like Amazon are poised ... » Continue

Curating Your Brand and Driving Revenue via Online Reviews

by on August 7, 2019 · Brand Imageconversion optimizationInfluencerInternet Marketing Strategylocal seoOnline Brand ManagementOnline Public RelationsOnline Reputation ManagementPay-Per-Click (PPC)SEOSocial Media Marketing Optimization

Why Online Reviews Matter Online reviews are an extension of your Brand’s Reputation. It’s very important to monitor and manage your reputation because a bad reputation, as you know, can affect ... » Continue

The New Brand: 3 Key Takeaways from Day 1 of DigitalSummit Portland 2019

by on June 26, 2019 · b2cEngagementincrease trafficInternet Marketing StrategyOnline Brand ManagementPsychologyReputationSocial ListeningSocial Media

This year I had the opportunity to attend the 2019 Portland DigitalSummit, with some of my teammates from Anvil Media. And I would definitely recommend this event to anyone who ... » Continue

3 Tips for How to Write an Effective Landing Page

by on April 25, 2019 · Advertisingcompetitive intelligenceDesignDigital MarketingEcommerce Website TipsInternet Marketing StrategyInternet Marketing Toolslanding page testinglanding pagesMarketingPaid AdvertisingPay-Per-Click (PPC)post-click marketingppcPsychologySearch Engine Marketingsearch marketing strategySEMStrategy

Have you ever wondered how to write an effective landing page? Or perhaps how you can make your landing pages even more effective? I know, I have too. I did ... » Continue

Micro-Segmentation Hurts Paid Search Campaign Performance

by on March 6, 2019 · AdvertisingAdwordsInternet Marketing StrategyKeywordsMarketing AutomationPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingSEM

Micro-Segmentation of PPC Campaigns Can Hurt Paid Campaign Performance Tightly-themed ad groups has been a best practice for running successful Google Ads paid search campaigns for a long time. The more ... » Continue

Digital Marketing Predictions for 2018

by on December 15, 2017 · Digital MarketingIntegrated MarketingInternet Marketing Strategy

The holidays are all about tradition. For the past 12 years, one of our traditions at Anvil is to is to share our digital marketing predictions for the coming year. It is ... » Continue

How Live Streaming Video is Changing the Face of Marketing

by on April 20, 2016 · Internet Marketing Strategy

Facebook has unleashed a plethora of new features this past month including “topics to watch” and best of all- live video! It’s part of an aggressive attempt to get users ... » Continue

8 Things I Learned at MozCon: Day One

by on July 15, 2014 · analyticsconferencesInternet Marketing Strategylanding page testingLocal SearchSearch Engine Optimizationsearch marketing strategy

Before today, SEMpdx’s lovely, local, comparatively modest SearchFest was the only search marketing conference I’d ever been to. This morning, I walked into the bluest room I can ever recall seeing, and ... » Continue