While the concept of influencer marketing is not new, the explosive growth of social media has led to a renaissance. Over the past 3 years, searches for “influencer marketing” on Google have increased 1,500 percent. The influencer marketing industry is now estimated to be between $6.5 and $10 billion, with plenty of room for growth. Here are a few more compelling influencer marketing statistics to consider:

• 87 percent of shoppers are inspired by an influencer to make a purchase
• 80 percent of Instagram users follow a business
• 70 percent of consumers say they trust the opinions of influencers as much or more than their real-world friends
• 61 percent of people interact with an influencer daily

Brands are responding by making bigger investments in influencer marketing. According to Influencer Marketing Hub, Instascreener and Vamp Brands, 86 percent of marketers plan to invest in influencer marketing in 2019. Thirty nine percent of marketers increased influencer marketing budgets this year, with an average 83 percent year-over-year increase. Regardless whether you are in one of the categories mentioned above, Anvil can help build and optimize an influencer marketing program for you.

Influencer Marketing Audit & Plan 

The Influencer Marketing Audit & Plan is designed to identify influencers in your industry, based on predetermined criteria, target audience and budget. These influencers will help promote your brand message, products or services across popular social media channels (most commonly Instagram, Facebook, Twitter and YouTube). Objectives and performance will be tied back to awareness and engagement KPIs.

Deliverables:

―Identify influencers based on predetermined criteria, budget, and target audience

—Assign value to influencers based on user engagement, follower-count and brand alignment

—Begin early outreach to potential influencers to gauge interest and cost

Influencer Marketing Plan Implementation

Based on findings from the Influencer Marketing Audit & Plan, Anvil will reach out to selected influencers and begin contract negations on the behalf of your brand. Negotiations will include number of posts, key messaging or talking points and outlining brand guidelines.

Deliverables:

―Outreach progress of selected Influencers

―Negotiation of contract terms

―Ensure that approved influencers are provided with products and key talking points

Influencer Marketing Management & Reporting

On an ongoing basis, Anvil will manage and monitor influencers’ activity to ensure that objective, brand message and guidelines are being met. Anvil will also ensure CMA and FTC guidelines are followed. Anvil will also provide ongoing reporting of influencer efforts and associated brand impact, in terms of awareness, engagement, sentiment, conversions and other KPIs.

Deliverables:

―Ongoing management of influencers to ensure contract fulfillment

―Ongoing efforts to ensure that your is not held accountable for any infraction of current FTC guidelines

―Monthly reporting of outlining metrics and highlights

You don’t have to be a global brand with deep pockets to see meaningful returns on your investment in influencer marketing, but you do need to be aware of challenges, build a solid plan and manage your influencers proactively. To learn more about Anvil’s POV on this topic, read Influencer Marketing Strategy Best Practices, Tips and Trends. In brief, a successful influencer marketing program will be based on transparency and authenticity, and we believe Anvil is the best partner for you. If you agree, please contact us to explore a partnership.