By 2035, one out of three American households will be headed by someone aged 65 or older.
In the next 20 years, the 65-and-older population in the U.S. is expected to grow from 48 million to 79 million people. This means a large segment of America will be moving from single-family homes into senior living.
This aging demographic has already started to grow — nearly 4 million seniors retire each year. This diverse group of baby boomers and their children are looking for their next homes. Whether you represent an assisted living facility, retirement community or an independent senior living realtor, content marketing can help generate leads and keep your occupancy high.
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