What is a Competitive Intelligence Audit?
A comprehensive audit that helps you understand your competition and identifies opportunities for you to differentiate yourself in the marketplace. The focus of the Competitive Intelligence Audit is on the digital marketing efforts of both your company and its competitors. If you are looking to develop new products, identify gaps in your content strategy or just have a deeper understanding of how you stack up to the competition then the Competitive Intelligence Audit is right for you.
What is included in the Competitive Intelligence Audit?
Anvil uses multiple research tools to learn as much about the digital presence of your direct competitors as possible. We gather extensive data concerning:
- SEO rankings: Domain authority, mobile and desktop site speed and page load speeds
- Paid Media Rankings: Organic vs. paid clicks, estimated monthly PPC budgets, types of ads and keyword positions
- Social Media Channels: Social channels utilized, activity level and community size
- Product & Service Offerings: Broken into common and unique offerings
- Stated Differentiators: What promises are being made and featured within their digital presence
- Client Lists: What clients are served based upon web site information
- Content Marketing Efforts: Case studies, seminars, whitepapers, webinars
- Analysis and recommendations based upon the data
What are the benefits of a Competitive Intelligence Audit?
Different clients can use the information in different ways. Some of the most beneficial ways are to:
- Identify gaps in product offerings
- Understand relative spend for Paid Media efforts
- Identify opportunities for differentiation and competitive advantages
- Assist in the development of marketing plans
Armed with the information and action items that our Competitive Intelligence Audit provides you can implement marketing programs with confidence and separate yourself from the competition.
Interested in having Anvil Media conduct a Competitive Intelligence Audit for you? Contact us today!